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Strategic Planning

The tectonic plates of healthcare delivery shifted in 2010 with the passage of national reform legislation, the introduction of performance risk contracts, the continued growth in consumer out-of-pocket spending and the flood of physicians seeking hospital employment … to mention a few major trends.  

Disciplined strategic planning has become more essential as hospitals evaluate longer planning horizons (5 – 10 years versus 1 – 3) and consider the benefits of, for example:

1.   Joining/forming a larger system in pursuit of economic, clinical and contracting scale.

2.   Employing more physicians and transitioning the employed physicians towards a Multi-Specialty Group that will breakeven financially.

3.   Developing a coordinated approach to clinical integration that includes independent, employed and contracted physicians.

4.   Implementing an interoperable EMR while achieving "meaningful use" and evolving towards Stage Seven on the HIMSS adoption scale.

5.   Pursuing a Lean Six program (or equivalent) in order to improve quality, satisfaction & efficiency.

To prepare for a new set of economic rules hospitals need effective strategic planning processes that articulate the following:

1.   Mission: the strategy process should clearly identify the core business and the manner in which other business lines relate to the core. Passive acceptance of the Mission Statement as inviolate runs the risk of focusing the organization on what is "good" to do versus what is "best" to do.

2.   Vision: a two or three sentence vision phrase may be an appropriate way to provide inspiration. A vision statement, however, should be a clear, pragmatic depiction of a desired state for the organization at a specified (five to 10 years out) period in time.

3.   External Assumptions: healthcare delivery is being transformed by ten megatrends, including global economics that have a synergistic impact on one another.  Consideration of healthcare reform alone is insufficient.

4.   Internal Assessment: hospitals must confront the brutal facts regarding their own capabilities and limitations. These must also be assessed relative to a defined set of criteria including nearby competitors as well as stretch goals (e.g., "the best in class”).

5.   Key Strategic Issues: "Great strategists get a few big things right” (Michael Porter). The organization with 30 strategic priorities is, by definition, focused on tactics and operations as opposed to strategy. Pillars are important but they are more operational than strategic.

6.   Resource Allocation: strategy can only be effective if it leads to a reallocation of cash and human capital to support defined priorities.

No one can predict the future, but that doesn’t mean you can’t think systematically about it.
— Ian Morrison, Futurist
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Clinical Integration
Greater clinical integration is in every hospital’s and every physician’s future.  Senior Leaders must recognize and prepare for the transition from volume based payment based on transactions to value based payment based on episodes of care and outcomes.  This will require:

1.   Articulation of what the organization hopes to become (i.e. a Vision for the future).  For example, an Integrated Delivery Network.

2.   Identification of the assumptions underpinning the Vision.  For example, the shift to risk based contracting.

3.   Development of a pluralistic approach to inclusion of employed, independent and contracted physicians in the creation of a Virtual Multi-Specialty Group.

4.   Establishment of Leadership Councils for both the IDN and the Virtual MSG that are composed of leaders from a variety of constituencies.  And, creation of clear charters for these groups that establish areas of responsibility and accountability.

5.   Establishment of criteria for participation in the Virtual MSG.  For example, agreement to participate in clinical protocols, to utilize an interoperable EMR, to participate in performance based contracts and to utilize hospitalists, intensivists and an eICU.

If you want to herd cats, you better understand how to attract them.
-Barbara LeTourneau, MD (Paraphrased)

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Governance Design & Development
As the healthcare provider world is changing, approaches to governance are evolving as well. In order to improve their own performance, trustees are frequently undertaking one or more of the following initiatives:

1.   Rightsizing: to improve performance. An approach that addresses both the number of trustees and the functional composition of the entire board.

2.   Streamlining: the number of corporate entities within the organization based on the principle of “form follows function.”

3.   Clarifying: responsibilities between and among boards and committees.

4.   Specifying: the boundaries between the board and the CEO; clarifying the relationship between trustees and other members of executive management.

5.    Redefining: committee charges and the relationship of each committee to the full board.

6.    Restructuring: board meetings to improve communication, increase effectiveness and assist the board in focusing its energy on the "right".

Board Self Assessment
Utilizing The Governance Institute’s “Board Compass” tool to facilitate a comparative assessment of performance in nine areas:

1.   Fiduciary Duties
a. Care
b. Loyalty
c. Obedience

2.   Core Responsibilities
a. Quality
b. Finance
c. Management
d. Strategy
e. Board
f.  Advocacy

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